Top 10 things to do in Hoi An: Guide for first-time visitors

Hoi An is a tapestry of golden lanterns, ancient streets, and stories that linger in the heart. As Hoi An Memories Land (Đảo Ký Ức Hội An), we’re your guide to uncovering the soul of this UNESCO World Heritage Site. Whether you’re here for the first time or returning to explore deeper, our list of the top things to do in Hoi An promises memories that last a lifetime. Let’s embark on a journey through Hoi An’s timeless charm!

1. Explore the UNESCO-listed Hoi An Ancient Town

Hoi An Ancient Town is a living museum and a UNESCO World Heritage Site, where over 1,100 preserved timber and brick buildings tell the story of a vibrant 15th-century trading port. The town reflects a harmonious blend of Vietnamese, Chinese, Japanese, and European influences with its mustard-yellow walls, tiled roofs, and vine-covered alleys. Wandering through this car-free zone, you’ll encounter a charming mix of cyclists, lantern-lit shophouses, and the lingering spirit of centuries past.

Japanese Covered Bridge

The Chua Cau, or Japanese Covered Bridge, is Hoi An’s most iconic landmark. Built in the 1590s by Japanese merchants, its red-lacquered arch and tiny temple honor the Monkey God. Cross its weathered planks to feel history beneath your feet. Entry requires an Ancient Town ticket (VND 120,000, ~ USD 5), valid for multiple sites. Visit between 7–9 AM to avoid crowds and capture the bridge’s serene beauty in soft morning light.

Japanese Covered Bridge – Hoi An’s iconic 16th-century landmark, best viewed in the quiet morning light

Old houses like Tan Ky & Phung Hung

Step inside these centuries-old merchant houses to experience traditional Vietnamese life. Guided tours (15–20 minutes, ~VND 50,000) reveal stories of traders who thrived here. Tan Ky House, continuously owned by the same family for over 200 years, showcases exquisite wooden architecture, antique furniture, and a harmonious blend of Chinese, Japanese, and Vietnamese styles. 

Nearby, Phung Hung House similarly offers a window into the past with its preserved interiors and family relics, telling stories of Hoi An’s golden trading era. Both homes are less crowded in the late afternoon (4–6 PM), making them ideal for history buffs, as you’ll hear tales of merchants who shaped Hoi An’s trading legacy from knowledgeable guides.

Tan Ky Ancient House – a 200-year-old merchant home in Hoi An Ancient Town, blending Chinese, Japanese, and Vietnamese architecture

Assembly Halls (Fujian, Cantonese)

The Fujian Assembly Hall, with its dragon statues and incense-filled courtyard, is a vibrant tribute to Chinese settlers. Its colorful murals and tranquil garden draw photographers. The Cantonese Assembly Hall, though smaller, hosts community events and boasts ornate altars. Both are included in the Ancient Town ticket and shine during festivals like the Full Moon Lantern Festival.

Fujian Assembly Hall – a colorful heritage site in Hoi An Ancient Town, known for its dragon statues, incense rituals, and ornate Chinese architecture

Insider Tip: Purchase the Old Town ticket at the entrance, which grants access to five heritage sites, including these houses and assembly halls. This helps maintain the preservation of these treasures and enriches your cultural understanding. Wear breathable clothing and comfortable shoes for cobblestone streets. Bring a reusable water bottle to stay hydrated. Download Google Maps offline for easy navigation.

2. Try the must-eat dishes unique to Hoi An

The cuisine of Hội An celebrates its rich heritage with dishes you won’t find anywhere else. From street stalls to family-run eateries, every bite tells a story of local ingredients and centuries-old recipes.

Cao Lau noodles

This iconic dish features thick, chewy noodles made with water from a specific Cham well, served with slices of marinated pork, fresh herbs, bean sprouts, and crispy rice crackers. The recipe is a closely guarded secret, handed down through generations. Sampling Cao Lau in Hoi An is a must for food lovers seeking authentic regional flavors.

The secret? Only water from Ba Le Well gives it that authentic taste. Head to Thanh Cao Lau (26 Thai Phien St., ~VND 40,000) for a bowl that locals swear by. Open 10 AM–8 PM, it’s busiest at lunch.

Cao Lau – Hoi An’s signature noodle dish made with well water, topped with savory pork, herbs, and crispy rice crackers. 

White rose dumplings (Bánh Bao Bánh Vạc)

These delicate steamed dumplings are crafted from translucent rice flour dough shaped like rose petals and filled with seasoned shrimp. Their soft texture and subtle flavors are enhanced by a dipping sauce made from shrimp broth and chili, creating a perfect balance of taste. White Rose Restaurant (533 Hai Ba Trung St., ~VND 80,000) has perfected the recipe since the 1990s. Pair with a chilled passionfruit juice for a refreshing treat. Book a table for dinner to avoid waits.

White Rose Dumplings – A Hoi An specialty of shrimp-filled rice flour parcels shaped like delicate petals

Banh Mi Phuong

Famously praised by international food critics, Banh Mi Phuong serves crispy baguettes filled with a variety of savory ingredients, including pork, pate, fresh vegetables, and herbs. It’s a quick, flavorful street food experience that captures the essence of Vietnamese fusion cuisine. Prices range from VND 30,000–50,000, and vegetarian options are available. Expect a queue—arrive before 11 AM for a quieter experience.

Banh Mi Phuong – Hoi An’s legendary baguette, packed with flavorful fillings and global praise.

Best local markets to try street food

Hoi An Central Market (Tran Quy Cap St.) is a foodie’s paradise, with stalls serving banh xeo (crispy pancakes), grilled pork skewers, and sugarcane juice (VND 10,000–50,000). At night, the Night Market (Nguyen Hoang St.) lights up with sizzling woks and colorful desserts. Try com ga (chicken rice) for a hearty snack.

Insider Tip: Join a guided street food tour (~ USD 25 via Klook) to sample safely and learn about Hoi An’s culinary roots. A steaming bowl of Cao Lau noodles garnished with herbs and pork.

Savor authentic street food at Hoi An’s Central Market and Night Market

3. Take a lantern-making class with locals

Hoi An’s lanterns, glowing in hues of red, yellow, and blue, are symbols of hope and prosperity. A lantern-making class lets you create your masterpiece while connecting with local artisans.

Short classes in the old town

Workshops like Hoi An Handicraft (9 Nguyen Thai Hoc St.) offer 1–2-hour sessions (~VND 200,000) where you’ll assemble bamboo frames and silk covers under expert guidance. Classes run daily (9 AM–8 PM) and welcome all skill levels. Book ahead during peak season (February–August).

Make and keep your handmade lantern

Your finished lantern is yours to take home—a lightweight, foldable souvenir perfect for gifting or decorating. Choose from vibrant patterns to match your style. The process is meditative, blending creativity with cultural immersion. 

A tourist holding a freshly made lantern in a workshop, surrounded by colorful silk

4. Enjoy a sunset boat ride on the Thu Bon River

The Thu Bon River weaves through Hoi An’s soul, offering tranquil boat rides that capture the city’s beauty. A sunset cruise is a must for romantics and photographers alike.

Ride at golden hour

Board a wooden boat from Bach Dang Street (~VND 100,000 for 30 minutes) between 5–6 PM, when the sky blushes pink and fishermen cast nets. The gentle sway and river breeze create a peaceful escape from the town’s bustle.

Optional lantern release in the evening

For ~VND 10,000, release a paper lantern onto the river during an evening ride (7–9 PM). This tradition symbolizes good fortune and creates a mesmerizing glow. Be mindful of eco-friendly lanterns to protect the river.

Budget-friendly and scenic

Solo travelers can join group boats to split costs, while couples can book private rides (~VND 300,000). Bring a light scarf for evening chills and a camera for golden-hour shots.

Our Tip: Avoid peak hours (6–7 PM) for a quieter experience. Ask your boat driver about Hoi An’s riverside legends for a storytelling twist.

A wooden boat with lanterns floating on the Thu Bon River at dusk.

5. Cycle through peaceful countryside villages

Hoi An’s countryside is a patchwork of rice fields, herb gardens, and sleepy villages. Rent a bicycle (~VND 30,000/day) for an eco-friendly adventure that reveals the region’s quieter side.

Tra Que Vegetable Village

Just 3 km from town, Tra Que is an organic farming haven where locals grow basil, mint, and lemongrass. Join a farming workshop (~VND 150,000) to plant or harvest alongside farmers. Sunrise (6–8 AM) offers cool weather and golden light, perfect for cycling.

Cam Kim Island

Cross the Cam Kim Bridge to this serene island, known for rice paddies and woodworking villages. Pedal through paths lined with coconut palms, stopping at carpentry workshops to see artisans at work. Guided tours (~ $20) include lunch with locals for a deeper connection.

Ideal for sunrise or late afternoon

Early mornings or late afternoons (4–6 PM) provide mild temperatures and fewer tourists. Wear sunscreen, a hat, and closed-toe shoes for comfort on rural paths.

A cyclist rides through Tra Que’s green fields 

6. Visit Thanh Ha Pottery Village and make your own ceramic

Thanh Ha Pottery Village, 5 km from town, has shaped clay for 500 years. This hidden gem offers hands-on experiences and authentic souvenirs. Entry is ~VND 30,000.

Pottery demo & hands-on activity

Watch artisans spin clay into elegant vases, then try the pottery wheel yourself (~VND 100,000). The 1-hour workshop is beginner-friendly and fun for kids and adults. Expect to get a little messy—wear casual clothes!

Buy unique handmade ceramics as gifts

Shop for bowls, cups, or figurines (~VND 50,000–200,000), each piece reflecting Hoi An’s craft heritage. These make thoughtful gifts or home decor. Bargain politely for the best deals.

Great for kids and adults alike

Interactive demos keep everyone engaged, with artisans sharing stories of their craft. Allow 1–2 hours to explore the village’s kilns and galleries.

A potter shaping clay on a wheel in Thanh Ha Village.

7. Relax at the beach – An Bang or Cua Dai

Hoi An’s beaches, just 4–6 km from town, offer sandy shores and fresh seafood. You can reach them by motorbike taxi (~VND 50,000 one-way) or bicycle for a scenic ride.

Chill during the day or enjoy a seafood dinner by the shore

An Bang Beach buzzes with beach bars and seafood shacks serving grilled fish (~VND 100,000). Cua Dai Beach, quieter and less developed, is ideal for sunset walks. Both offer lounge chairs (~VND 50,000) for lazy days.

Less crowded than a central town

Beaches are a calm escape from the Ancient Town’s crowds, especially mid-week. Mornings (8–11 AM) are perfect for swimming, while evenings bring cooler breezes.

An Bang Beach – unwind on golden sands under thatched umbrellas, just minutes from Hoi An Ancient Town. Perfect for sunbathing, seafood, and sunset serenity

Combine with a spa/massage nearby

Nearby spas like Palmarosa (An Bang) offer massages (~VND 300,000) to cap your beach day. Book evening slots for a relaxing end to your adventure.

Pro Tip: Bring a reusable straw for beachside drinks to support eco-conscious travel. Check tide schedules to avoid high waves.

8. Watch the Hoi An Memories Show (evening)

At Hoi An Memories Land, we’re proud to present the Hoi An Memories Show, a breathtaking evening performance that brings Hoi An’s history to life.

A vibrant scene from the Hoi An Memories Show with performers in colorful costumes

Large-scale open-air performance

Held at Hoi An Impression Theme Park, this 60-minute spectacle features 500 performers, vibrant costumes, and dazzling sets. From ancient traders to modern dreamers, the show weaves Hoi An’s story with music and dance. Tickets start at VND 600,000 (~ USD 25).

History, culture, and beautiful staging

Expect intricate choreography, glowing lanterns, and a stage that transforms from river to rice field. It’s a cultural journey that captivates all ages. Shows run nightly (except Tuesdays) at 8 PM.

Book tickets in advance

Reserve online to secure seats, especially during peak season (February–August). VIP tickets (~VND 1,200,000) offer prime views and extras like guided tours.

9. Try something different – off the beaten path

Venture off the beaten path to uncover Hoi An’s lesser-known treasures, perfect for travelers craving authenticity.

Early morning Cao Lau noodle factory visit

Tour a family-run noodle factory (~VND 200,000) at dawn (5–7 AM) to see Cao Lau’s secret process, from ash-soaked noodles to hand-cut pork. Book through local operators like Hoi An Food Tour. The early start rewards you with cool weather and insider stories.

Visit a Cao Lau noodle factory at dawn to witness Hoi An’s iconic dish come to life—an early-morning culinary experience steeped in tradition

Secret cocktail bar tour in hidden alleys

Explore hidden bars tucked in Hoi An’s alleys (~ USD 30) for craft cocktails with Vietnamese twists, like pho-inspired martinis. Tours visit spots like The DeckHouse (An Bang). Ask your hotel for recommendations to find the latest gems.

Visit Lo Gach Cu Farm Café – coffee in a rice field

Sip coffee amid rice fields at this eco-café (4 km from town, ~VND 40,000/cup). Its rustic charm and organic menu make it a peaceful retreat. Visit in the late afternoon (4–6 PM) for golden-hour views.

Paragliding

For adrenaline junkies, paragliding over Hoi An’s coastline (~ USD 100) offers panoramic views of beaches and rice fields. Contact adventure agencies like Vietnam Paragliding for bookings. The best conditions are February–April.

A cozy table at Lo Gach Cu Farm Café with rice fields in the background.

10. Practical tips before you go

To make your Hoi An adventure seamless, here’s everything you need to know.

Best time of day to visit each place

- Ancient Town: Early morning (7–9 AM) for quiet streets; late afternoon (4–6 PM) for cooler temps.

- River Rides: Golden hour (5–6 PM) for photos; evening (7–9 PM) for lantern releases.

- Beaches: Mid-morning (8–11 AM) for swimming; late afternoon for dining.

- Hoi An Memories Show: Hoi An Memories Show lights up nightly at 8 PM (except Tuesday) — arrive by 7 PM to explore the cultural village and enjoy the full experience. Best viewed under the evening sky for maximum visual impact.

What to wear & bring?

- Light, breathable clothing (cotton or linen) and comfy walking shoes.

- Sunscreen (SPF 50+), a hat, and sunglasses for outdoor activities.

- A reusable water bottle and small VND notes (10,000–50,000) for vendors.

- A lightweight raincoat during the wet season (September–January).

Apps or maps for self-guided exploring

- Google Maps: Download offline maps for rural areas like Tra Que.

- Grab: Book motorbike taxis for quick beach trips.

- Klook/Viator: Reserve tours, workshops, or show tickets with deals.

- XE Currency: Convert USD to VND for budgeting.

Pro Tip: Visit during the dry season (February–August) for sunny days and vibrant festivals like the Full Moon Lantern Festival (14th lunar day each month).

FAQs

What’s the best time to visit Hoi An?

The dry season (February–August) offers sunny weather and festivals. The wet season (September–January) is quieter but rainy—bring a raincoat!

>>> Link: What's the Weather Like in Hoi An Throughout the Year? Detailed Weather and Travel Tips 

How much is the Hoi An Ancient Town ticket?

You can purchase it at ticket booths near the Japanese Covered Bridge or other entry points for VND 120,000 (~USD 5).

Is the Hoi An Memories Show worth it?

Absolutely! It’s a cultural masterpiece blending history, dance, and stunning visuals. Book early for the best seats.

Conclusion

Hoi An is more than a destination—it’s a journey that stirs the soul, where ancient streets, glowing lanterns, and timeless stories weave their magic. Above, Hoi An Memories Land has shared the top 10+ things to do in Hoi An, from wandering the UNESCO-listed Old Town to immersing yourself in the dazzling Hoi An Memories Show by night. Come with an open heart, ready to explore, and let Hoi An leave its mark on you!

>>> Ready to make memories? Book your Hoi An Memories Show tickets now and follow us on social media for more travel inspiration!

*Prices mentioned are approximate and subject to change. For the most current rates and details, we recommend contacting trusted local tour operators or hotels directly. Enjoy your trip to Hoi An!