Hoi An is not only appealing because of its moss-covered Ancient Town and the small alleys lit by lanterns, but also because of its system of deep-rooted folk festivals. Among them, the Long Chu Festival stands out as an ancient ritual closely tied to the life of the residents along the Thu Bon River. This is a moment when the entire community gathers to build the boat, make offerings, parade the deities, and drive away evil spirits (or "ta khi" - dark energy).
Amidst the ancient ambiance of Hoi An, the Long Chu Festival appears as a ritual that is both mysterious and familiar, combining folk belief and traditional craftsmanship. To fully understand the festival, one must start from its formation history, spiritual beliefs, and the symbolism of the Long Chu boat itself.
The Long Chu Festival has long-standing origins in the culture of the residents of the lower Thu Bon River—a region where agriculture and fishing flourished but was also greatly affected by epidemics, ill-winds (or "on khi" - infectious diseases), and natural disasters. Very early on, the villages around Hoi An organized this ceremony according to the lunar calendar, often after the harvest or on important village occasions.
A unique aspect of the festival lies in its community spirit: from building the boat, decorating, offering sacrifices, to the procession itself, the work is done together by the villagers, elders, spiritual masters, artisan guilds (phường thợ), and youth. This formed the tradition of "the whole village performs the ritual," a distinct cultural feature of old Hoi An.
In Vietnamese folk belief, "long" means dragon, and "chu" means boat—symbolizing the imperial dragon boat. The ancients believed that the dragon was the supreme sacred animal, representing the power of heaven and earth and the protection of the gods.
The Long Chu boat, therefore, carries a strong spiritual symbolism:
No other festival in Quang Nam has such a distinctive spiritual-mystical color as the Long Chu Festival.
The Long Chu boat is made entirely by hand, showcasing the sophisticated skills of Quang artists. The frame is woven from bamboo, covered with paper or fabric, painted in bright colors, and adorned with a dragon head and phoenix tail, motifs of long-lân-quy-phụng (dragon-unicorn-tortoise-phoenix), flags, banners, and incense burners.
The making process lasts many days, becoming an opportunity to pass on the craft to the younger generation, contributing to the preservation of Hoi An's traditional craftsmanship.
The Long Chu Festival is not just a cultural event but a tightly organized series of spiritual rituals, lasting for two days and two nights. Each ritual is a "link" connecting the religious life and the community's wish for peace and safety. This system of rituals clearly reflects the yin-yang worldview and the way Hoi An residents place their trust in the protection of deities and the collective's spiritual strength.
Before the main festival takes place, the spiritual masters play a crucial leading role. They check the time and date (according to the lunar calendar), set up the incense altar, and identify spots believed to be places where "evil spirits gather" around the village.
During this stage, the spiritual masters will:
This is the "purification" step to clear the living space before moving into the more important rituals.
At the communal house —which is considered the spiritual center—the elders and the ritual committee perform a series of solemn ceremonies:
This is the moment of connection between people and deities, between current life and age-old traditions.
After the Deity Announcing Ritual, the spiritual master continues to perform rituals with a very distinct mystical color:
In folk belief, the spiritual armies and divine commanders will board the Long Chu boat and join the deities to drive away evil spirits and epidemics.
This is the most anticipated part of the festival. When the Long Chu boat has been dedicated to the deities, the procession starts from the communal house amid the sound of drums, gongs, and fluttering flags and banners.
The procession rituals include:
The atmosphere of the parade is both solemn and lively, expressing the community's strong faith in the power of the deities.
As the Hour of the Pig (around 9 PM to 11 PM) approaches, the procession brings the Long Chu boat to an empty field or the riverbank to perform the final ritual:
The moment the boat fiercely burns or quietly drifts away is seen as the moment of purification, restoring cleanliness and peace to the village.
The Long Chu Festival is not only a folk ritual; it is a system of ceremonies that deeply reflects how the Vietnamese perceive the universe, natural disasters, epidemics, and community strength. Each ritual—from the ritual shielding and deity announcing to the procession and burning of the boat—carries its own social and spiritual message, forming a clear journey of driving away evil and praying for peace.
Since ancient times, the residents of the Hoi An river region have constantly faced natural disasters, epidemics, and unpredictable changes. Therefore, the deity announcing, deity offering, and Long Chu worship ceremonies are always the most sincere prayers sent to the deities:
The ritual helps people feel more at ease, brings a sense of protection, and strengthens their faith in life.
The Long Chu Procession mobilizes almost the entire community:
The fact that the whole village prepares and performs the festival together creates a source of solidarity—a "spiritual shield" that helps the community overcome epidemics and disasters. This is also an opportunity for generations to connect and preserve the customs and cultural traditions of the village.
The moment the Long Chu boat is burned—when the sacred fire flares up or when the boat quietly drifts away in the light of the oil cup—is considered the "conclusion" of the entire festival. This action means:
The sound of drums and joyful cheers after the ritual is a collective release—the feeling that all bad things have been "removed from the village," making way for good fortune and prosperity.
After the solemn rituals, the festival section of the Long Chu Festival opens up a lively and colorful atmosphere—a harmonious transition between spirituality and community culture. This is the time when all residents and visitors can immerse themselves in the vibrancy of folk art, traditional games, and the distinctive festival spirit of the heritage region.
The festival section of the Long Chu Festival is an "outdoor stage" for the folk arts of Quang land to shine:
Thanks to these activities, the festival section is both entertaining and preserves cultural values that are gradually fading.
When night falls, Hoi An is immersed in the light from lanterns, firecrackers, torches, and the costumes of the procession. The space becomes brilliant but still retains the sacredness of the traditional festival:
All of this creates a truly unique "festival picture" of the Ancient Town—a mix of the sacred and the mundane, the ancient and the lively.
The Long Chu Festival does not exclude outsiders but welcomes all visitors to participate:
This is an opportunity for visitors to fully explore the local culture, not only to "see it once," but to immerse themselves in the religious life, art, and community of the Hoi An people.
>>> See more: Hoi An festivals and events: dates, traditions, and cultural highlights
The Long Chu Festival is a "living heritage" that symbolizes the spiritual soul and cultural solidarity of Hoi An. Through sacred boat rituals and vibrant folk games, the festival serves to ward off misfortune while preserving the region's traditional values. This unique celebration offers a deep cultural immersion, making it one of the most essential experiences for anyone visiting the Ancient Town.
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