The Best Thing to Do in Hoi An: Unforgettable Experiences You Can’t Miss

Hoi An, a peaceful ancient town nestled by the Thu Bon River, is one of Vietnam’s most beloved travel destinations. Unlike modern cities bustling with skyscrapers and malls, Hoi An captivates visitors with its timeworn architecture, gentle lifestyle, and deeply rooted cultural identity. If you're searching for the best thing to do in Hoi An, you're about to discover far more than just one standout activity. From lantern-lit evenings and riverside dining to breathtaking shows and immersive cultural experiences — Hoi An promises memories that linger long after your trip ends.

1. Why should you travel to Hoi An Vietnam?

Hoi An is not just a place you visit — it's a feeling. A walk through its ancient streets brings a sense of nostalgia, peace, and beauty. The Old Town’s mustard-yellow houses with mossy roofs and colorful lanterns hanging from every eave create a postcard-perfect setting that is both calming and romantic.

What makes Hoi An truly special?

• Charming Old Town: A UNESCO World Heritage Site, the well-preserved Old Town is a living museum of Vietnamese, Japanese, and Chinese influences.
• Culinary Paradise: Local dishes like cao lầu, bánh mì Phượng, and white rose dumplings are must-tries for any food lover.
• Unique Experiences: Whether it's learning to make lanterns, taking a cooking class, or paddling through coconut groves, every activity is soaked in authenticity.
• Friendly Locals: The people of Hoi An are known for their warmth and hospitality, always ready to greet you with a smile or lend a helping hand.
• Year-Round Pleasant Weather: With mild temperatures and charming scenery, it’s an ideal destination any time of the year.

Hoi An stands out with its ancient charm and rich Vietnamese cultural identity

2. Top Things to Do in Hoi An Vietnam

Hoi An is a treasure trove of memorable experiences. Let’s walk through the top activities that will make your visit truly unforgettable.

2.1. Explore Hoi An Ancient Town

Wandering through the Old Town is like stepping into a Vietnamese fairy tale. The streets are lined with heritage buildings, vibrant lanterns, and charming cafés. Don’t miss the Japanese Covered Bridge, a symbol of Hoi An, or the vintage rooftops at Faifo Coffee — a perfect spot for panoramic photos.

Every alley, window, and wooden door here tells a story. If you're into photography or simply want to soak in the atmosphere, allow yourself to get a little lost.

2.2. Enjoy a Boat Ride on the Hoai River

As the sun sets, hop onto a traditional wooden boat and glide down the Hoai River. Don’t forget to light a lotus-shaped lantern and release it onto the water — a simple yet deeply symbolic act of sending wishes for peace and happiness.

The river shimmers with candlelight reflections, especially during the full moon or lantern festivals. It’s a peaceful, poetic moment that touches every traveler’s heart.

Visitors can release lanterns into the river and send their personal wishes with each glowing light

2.3. Tailor-Made Clothes in a Day

Hoi An is world-famous for its bespoke tailoring services. You can walk into one of the many tailor shops in the morning, choose your fabric, get measured in the morning, and by evening, you’ll have a tailor-made outfit that fits like a glove

From elegant suits to flowy dresses or even custom shoes and handbags, the craftsmanship is top-notch. This is not just shopping, it’s a one-of-a-kind cultural interaction.

2.4. Try Local Delicacies at Hoi An Night Market

Starting from 5 PM, Hoi An Night Market on Nguyen Hoang Street comes alive with the sights, sounds, and mouth watering aromas of street food. It’s a must-visit for any food lover.

Don’t miss signature dishes like:

• Cao lau – thick rice noodles served with slices of crispy pork, fresh herbs, and a rich broth unique to Hoi An
• Banh beo – delicate steamed rice cakes topped with minced shrimp and scallion oil
• Com ga – Hoi An-style chicken rice, fragrant and flavorful with shredded chicken and turmeric-infused rice
• Banh dap – crispy rice crackers paired with stir-fried baby clams and savory dipping sauce

Beyond the food, you’ll find handmade lanterns, local souvenirs, and a vibrant atmosphere that captures the spirit of Hoi An at night.

Visitors can stroll through the night market and find the perfect souvenirs to take home

2.5. Visit the Japanese Covered Bridge

Known as Chùa Cầu, this 400-year-old bridge is not only a marvel of architecture but also a historical symbol of Hoi An. Featuring a fusion of Vietnamese, Japanese, and Chinese design elements, it’s even printed on Vietnam’s 20,000 VND banknote.

Walking across it is a rite of passage for first-time visitors — and a must-capture photo spot!

2.6. Cycle Through Rice Fields to Tra Que Village

For a quiet escape, rent a bicycle and head to Tra Que Vegetable Village, just 3 km from town. The path winds through emerald-green rice paddies and vegetable gardens, where you can join local farmers in watering, planting, and even harvesting herbs.

This eco-experience is great for families and those wanting to connect with rural Vietnam.

2.7. Learn to Cook Vietnamese Food in a Cooking Class

What better way to remember your trip than by learning to make authentic Vietnamese dishes? Cooking classes in Hoi An, especially those hosted by locals, often include a market tour, hands-on preparation of traditional dishes like spring rolls, cao lầu, or crispy pancakes — and of course, eating what you cook!

It’s not just a class. It’s a taste of culture.

3. The Best Thing to Do in Hoi An – The Hoi An Memories Show

Among all these amazing experiences, Hoi An Memories Show stands out as the unforgettable cultural highlight — a spectacle that stirs emotion and awe.

A scene from the Hoi An Memories Show

3.1. What is the Hoi An Memories Show?

It’s Vietnam’s largest outdoor real-scene performance, held on a 25,000m² stage with nearly 500 performers. Using world-class lighting, 3D mapping, and evocative storytelling, the show spans centuries of Hoi An’s history — from its humble beginnings as a fishing village to its golden age of multicultural trade.

Each of the five acts is a visual poem, blending traditional music, dance, and modern effects.

The "Ký ức Hội An" show features more than 500 participating performers

3.2. Why It’s a Must-See Experience in Hoi An

This is not just a performance; it's a cultural time machine. You’ll witness dramatic love stories, bustling port scenes, and ancient festivals — all choreographed with such grace and detail that it feels surreal.

Perfect for families, couples, and solo travelers alike, this show will stay with you long after your visit.

3.3. Ticket Information and Show Schedule

• Show time: 8:00 PM – 9:00 PM (Closed on Tuesdays)
• Location: Hoi An Impression Theme Park (Đảo Ký Ức, Cẩm Nam Ward)
• Ticket price:
• Adults: 600,000 – 1,200,000 VND (Eco – High – VIP)
• Children (1m–1.4m): 200,000 – 600,000 VND
• Local Quang Nam residents enjoy special rates

Tip: Book online early or ask your hotel to arrange tickets for you.

3.4. Tips for Attending the Show (What to Bring, Where to Sit)

• Arrive 30 minutes early to explore mini shows and take photos
• Choose High or VIP seats for the best panoramic view
• Bring a light jacket in winter evenings
• Don’t forget your camera — but be mindful not to use flash during the show

3.5. Combine with a Night Walking Tour or Dinner by the River

To make your evening extra special, stroll through the park before the show to enjoy mini performances, then wrap up the night with a relaxing dinner by the Hoai River. The illuminated boats, candle-lit lanterns, and tranquil setting will leave you in a dreamlike state.

4. Cultural Experiences You Shouldn’t Miss

Hoi An is more than just a pretty town — it’s a living museum of Vietnamese culture. Here are some immersive activities that let you connect deeply with local traditions.

4.1. Lantern-Making Workshops

Lanterns are the soul of Hoi An. Joining a lantern-making workshop means you’ll not only create a colorful souvenir but also gain insight into a proud traditional craft. You’ll be guided through every step — from framing with bamboo to stretching silk and painting your own pattern.

It’s an engaging activity for all ages and a perfect gift to take home.

Visitors can join a traditional lantern-making class when visiting Hoi An

4.2. Visit Local Pagodas and Temples

Hoi An’s spiritual heritage is reflected in its many pagodas and temples, often hidden quietly between ancient houses. Notable ones include:

• Quan Cong Temple honoring the god of loyalty and integrity
• Ba Mu Temple: a beautifully restored temple with a serene garden
• Cam Pho Temple: where locals pray for peace and prosperity

Exploring these religious landmarks offers a glimpse into Vietnamese beliefs and a moment of quiet reflection.

4.3. Join a Traditional Fishing Tour with Local Fishermen

Fancy living like a fisherman for a morning? Take a boat into the coconut forests, cast nets, and learn ancient fishing techniques passed down through generations. Many tours even include basket boat paddling — a fun and wobbly ride you’ll remember forever.

5. Outdoor & Nature Activities in Hoi An

Beyond the old town’s charm, Hoi An offers plenty of outdoor adventures that let you explore its natural beauty.

5.1. Kayaking or SUP on the River

At dawn or dusk, rent a kayak or SUP (stand-up paddleboard) and glide through the still waters of Thu Bon River. You’ll pass mangrove forests, quiet fishing villages, and glowing lantern reflections — all in peaceful solitude.

Perfect for couples and nature lovers.

Visitors can enjoy kayaking to take in the natural beauty of the surroundings

5.2. Relax on An Bang Beach

Just a 10-minute ride from the city center, An Bang Beach is a serene spot to unwind. Clean sands, gentle waves, and beachside restaurants serving fresh seafood make it an ideal afternoon getaway.

Don’t miss the sunsets — they’re golden and glorious.

5.3. Take a Day Trip to My Son Sanctuary

About 40 km from Hoi An, this UNESCO-listed site showcases the ancient Champa civilization. Wander among moss-covered towers and carvings that whisper tales of forgotten gods and kingdoms. Many tours include a guide who can help you connect the dots of Vietnam’s spiritual history.

6. Hoi An Nightlife and Evening Activities

When the sun goes down, Hoi An glows — quite literally. The city transforms into a magical world bathed in lantern light and soft music.

6.1. Visit the Lantern-Lit Streets at Night

Walking the Old Town streets at night feels like stepping into a movie scene. Thousands of lanterns illuminate the alleys, reflecting off yellow walls and the river’s surface. It’s serene, photogenic, and wonderfully romantic.

Be enchanted by the magical beauty of Hoi An at night

6.2. Sip Coffee at a Rooftop Café

Try Faifo Coffee or The Chef Cafe — popular rooftop cafés offering sweeping views of the glowing lantern maze below. Order a cold coconut coffee or Vietnamese drip and watch the town come alive from above.

6.3. Watch Hoi An Memories Show

If you haven’t seen the Hoi An Memories Show yet, make tonight the night. Visit booking.hoianmemoriesland.com to check availability and book your tickets early — this is truly the best thing to do in Hoi An by night.

7. Best Itinerary for a Day in Hoi An

Pressed for time? Here’s how to get the most out of one full day in this magical town.

7.1. Morning: Ancient Town Exploration

Start your day with a quiet walk around the Old Town. Visit the Japanese Covered Bridge, check out Tân Ký Ancient House, and enjoy breakfast with local coffee on a rooftop terrace.

7.2. Afternoon: Crafting or Cooking Workshop

Choose between a lantern-making session or a cooking class. Either way, you’ll walk away with something more valuable than souvenirs — new skills and lasting memories.

7.3. Evening: Hoi An Memories Show + Riverside Dinner

Book your ticket for the 8 PM show. Before that, dine by the Hoai River where floating candles set the scene. After the show, take a slow walk through the lantern-lit streets — a perfect ending.

8. FAQs: Hoi An What to Do?

8.1. What are the top things to do in Hoi An at night?

Lantern walk, riverboat with floating candles, night market food tour, rooftop café, and of course, the Hoi An Memories Show.

8.2. What should I not miss in Hoi An Vietnam?

Ancient Town walk, street food tasting, tailor-made clothes, and watching the Hoi An Memories Show.

8.3. Is the Hoi An Memories Show worth it?

Absolutely. It’s the most spectacular cultural show in Vietnam, offering rich history, amazing visuals, and deep emotions.

8.4. What are the best activities for families in Hoi An?

Lantern-making, farming at Tra Que Village, riding boats, cooking classes, and beach time.

8.5. How much time should I spend in Hoi An?

2–3 days is ideal to balance sightseeing, cultural immersion, and relaxation.

8.6. Can I see Hoi An in one day?

Yes, with a well-planned itinerary. Focus on the Old Town, a workshop, and the Hoi An Memories Show.

8.7. Is it safe to explore Hoi An on your own?

Very safe. The town is compact, peaceful, and welcoming to solo travelers.

9. Conclusion

From sunrise river paddles to twilight lantern strolls and the unmissable Hoi An Memories Show, this charming town has a way of capturing your heart and never letting go. If you're wondering what the best thing to do in Hoi An is, we hope this guide has shown you that the real magic lies in the mix: culture, food, scenery, and a touch of theatrical wonder.

Let your memories begin at Hoi An Memories Land — visit hoianmemoriesland.com or call 1900 63 66 00 for tickets and details.