What experts and the press say about the Hoi An show?

The program's allure comes from the perfect combination of an excellent script, a grand stage, exquisite props, and a professional, experienced cast. Let's explore the most objective reviews from experts and the press in the article below!

1. Overview of Hoi An Memories - One of the famous Hoi An Shows

Launched on March 18, 2018, Hoi An Memories is the first outdoor performance show in Vietnam, creating an impressive "boost" in the historical flow of the heritage land, providing tourists with a unique artistic experience. The expansive outdoor stage, spanning 25,000 square meters, is set in the heart of the Hoai River, which is the first highlight that leaves visitors in awe of its grandeur and creativity.

Often described as a "cultural mosaic" rich in heritage, Hoi An Memories is written through historical anecdotes, sound, light, and emotional dances. Every ray of light and sound blends into the pathway of light, painting a vibrant picture of Hoi An through the ups and downs of history. When enjoying the performance, the audience feels transported to another world, where the past and present intertwine, merging into intense emotional peaks.

Hoi An Memories - Hoi An Show creates a big impact

With nearly 500 professional actors showcasing exquisite dances and heartfelt songs, the performance guides visitors through the emotional highs and lows of Hoi An. From its early days as a small village by the river to becoming the thriving trading port of Faifo, and then evolving into a leading global tourist destination, the show encompasses five key segments:

• The Birth: From the very first scene, visitors are immersed in the journey of land reclamation, settlement, and growth that laid the foundation for modern Hoi An. Notably, this segment impresses with the image of graceful Vietnamese girls in their traditional Ao Dai walking gently along the pathway of light.
• The Wedding: The wedding of Princess Huyền Trân and King Chế Mân of Champa is majestically reenacted, conveying a message of peace and prosperity. The beautiful princess has contributed to the strong relationship between the two nations, heralding a new era for Đại Việt in the 14th century.
• Lights and Sea: The main message of the "Lights & Sea" segment tells the story of a devoted love between a Faifo girl waiting for her sailor partner, who braves the storms at sea. This segment portrays a shimmering Hoi An under lantern light, echoing the passionate love story of the gentle girl and her strong boyfriend. He must navigate the seas for the nation and for his people's spirit, which keeps them apart. Every night, under the enchanting lantern light, the girl waits by the Thu Bồn River for her beloved to return, with their longing intensifying their love.
• Integration: The fourth scene depicts a bustling Hoi An - a melting pot of merchants and ships from around the world. At that time, Hoi An was a vibrant international trading port, where Eastern and Western cultures converged. Ships from countries like Japan, China, and Portugal gathered, bringing diverse cultural influences that adorned Hoi An's vibrant picture.
• Ao Dai: The journey concludes with the image of the Vietnamese Ao Dai - a sacred symbol of the nation. Despite the historical ups and downs, Hoi An retains its dreamy and peaceful beauty, just like the graceful Ao Dai that endures through time. The final scene conveys the message of Hoi An, which, while integrating into the world, still holds the mission of "carrying" the beautiful cultural nuances and the essence of its traditions to international friends.

Hoi An Memories is not merely a performance but also a journey to explore and experience the rich culture and history of Hoi An. Each performance and scene is meticulously staged, leaving visitors with unforgettable emotions.

Hoi An Memories is a journey to explore and experience the culture and history of Hoi An.

>> Read more: Discover 8 types of Vietnamese cultural and artistic performances.

2. What Experts Say About the Hoi An Show - Hoi An Memories

It can be said that Hoi An Memories has brought a product rich in Vietnamese culture, a story imbued with Vietnamese identity told by the children of this heritage land. With elevated content and artistic elements, Hoi An Memories has captivated the hearts of experts and tourists alike, providing a unique cultural exploration experience and creating a trend in cultural tourism. Indeed, Hoi An Memories has such a strong allure that anyone who has watched it cannot help but be moved and deeply impressed. Here are some comments from experts in the field:

Composer Quốc Trung

Composer Quốc Trung, the talented producer of many famous music projects, praised the outdoor performance Hoi An Memories. From his first viewing of the program, he was overwhelmed by the grand investment, high artistic quality, and unique emotions brought by Hoi An Memories.

"There must be a crazy passion to create a program like this!" exclaimed composer Quốc Trung. He believes that Hoi An Memories is not just a simple cultural tourism product but a creative and heartfelt work of art.

The program's script is highly regarded for its intelligence, poetry, and ability to artistically portray history in a subtle way. The music, lighting, and performance segments are harmoniously combined, creating a complete whole that provides tourists with unforgettable experiences.

Composer Quốc Trung affirms that Hoi An Memories is a high-quality cultural and entertainment product serving tourism. The program has surpassed the scope of a typical tourism product, becoming a cultural symbol of Hoi An and a source of pride for the Vietnamese people.

Hoi An Memories is a Hoi An show imbued with Vietnamese culture.

>> Read more: Why is Hoi An Memories rated as the most beautiful show in the world?

Dr. Nguyễn Thu Thủy - Faculty of Tourism

Dr. Nguyễn Thu Thủy from the Faculty of Tourism at the University of Social Sciences and Humanities evaluates Hoi An Memories as a wonderful highlight for Hoi An tourism, especially in the context of the entertainment tourism market lacking quality products. The program offers tourists a unique cultural experience alongside ordinary recreational activities such as strolling, coffee, and shopping.

Dr. Nguyễn Thu Thủy - Faculty of Tourism (Image source: toquoc.vn)

Historian Dương Trung Quốc

Historian Dương Trung Quốc, the historical advisor of the program, expressed pride that Hoi An Memories has reached an international level. He affirmed, "Hoi An Memories** is not just an artistic performance; it is a cultural and tourism product of international caliber. We can be proud that this is a testament to Vietnam's potential for cultural tourism development."

Historian Dương Trung Quốc (Image source: toquoc.vn)

>> See more: Vietnamese Show at Times Square

The Director of the Moon Soon Music Festival

As a reputable expert in the field of arts, the director of the Moon Soon Music Festival highly praises the outdoor performance Hoi An Memories. He evaluates Hoi An Memories as an outdoor performance reaching international standards, a model that should be protected and encouraged to promote its value in serving tourism.

Hoi An Memories is an outdoor performance at the international level.

3. What the media says about the Hoi An Show - Hoi An Memories

In addition to positive evaluations from experts, Hoi An Memories has also contributed to the prestigious award for the Hoi An Memory Island as the "Leading cultural, tourism, and entertainment complex in the world in 2023." Furthermore, this outdoor performance has received glowing reviews from the media both domestically and internationally. Specifically, this outdoor show has been praised by reputable and famous newspapers, including:

• Reuters: "The most beautiful in the world"; "The most spectacular in the world" is what audiences exclaimed after experiencing the Hoi An Memories show showcased at Times Square. The professional dancers, meticulous stage props, stunning effects, and expressive choreography have allowed viewers to easily envision the development of Hoi An from a small village into a vibrant tourist destination. Reuters also commented that "The Hoi An Memories outdoor performance, while being an entertainment program in Hoi An, has helped a small city in Vietnam quickly become a global phenomenon."
• Tuổi Trẻ Newspaper: "Memory Island Hoi An: A Journey to Bring Vietnamese Tourism and Culture to the World" (March 14, 2023): The article affirms that Hoi An Memories is a unique tourism product that promotes Vietnamese culture to international friends.
• Dân Trí Newspaper: "Hoi An Memories and the Journey to Tell the Vietnamese Story to the World" (March 25, 2019): The article praises Hoi An Memories as a quality cultural and artistic product that spreads the value of Vietnamese heritage.
• VnExpress: "Hoi An Memories - A Source of Pride for the Vietnamese People" (April 20, 2024): The article notes that Hoi An Memories is a cultural and artistic product of international caliber, contributing to affirming Vietnam's position on the world tourism map.

The media has showered praise on the Hoi An Show - Hoi An Memories Show.

The media has showered praise on the Hoi An show - Hoi An Memories. With such commendations from experts and the media, it proves the immense attraction of Hoi An Memories. The program promises to continue achieving success and becoming a must-visit destination for tourists when they come to Hoi An. Hoi An Memories is not just a breathtaking artistic performance; it is also a journey back in time, taking visitors through the glorious history of Hoi An. The stories told through sound, light, and emotional dances have immersed tourists in the cultural and historical world of this heritage land. If you have the chance to visit Hoi An, be sure to set aside one night (except Tuesdays) to enjoy this "most spectacular" outdoor performance in the world! For ticket prices, show schedules, and tourist discounts, you can inquire through the hotline of Hoi An Memories Land at 1900 63 66 00 - 0904 636 600.